OUR NAME
UNDERDOG REVANCHE stands for people who fight for their dreams and don't let adverse circumstances get them down.
Often, people are not seen born as winners, not taken seriously by society, not seen as having a chance or are even disadvantaged.
However, they possess something that others do not recognize: A strong will and the strength to believe in themselves and ultimately to win against all odds.
That is why the name UNDERDOG [disadvantaged, outsider] REVANCHE [retribution, reciprocate] is a statement for all those for whom the path to success has never been made easy, but who also have the self-confidence to prove it to themselves and to show the world they can succeed whatever comes their way.
It's not the size of the dog in the fight, it's the size of the fight in the dog.
- Mark Twain -
OUR STATEMENT
"If you have a different opinion than the people who set the direction in our world, you are often pigeonholed without a common sense.
With our brand of UNDERDOG REVANCHE, we want to enable these people to make a visible statement and feel like they are an important part of the whole.
No human being needs to be oppressed, whether politically, socially, or in any other way."
Be the change, you want to see
in the world!
​
- Mahatma Gandhi -
OUR INSPIRATION
Our brand is based on a True Story.
In the autumn of 2015, we rescued a male Boxer from a kill shelter in Spain. Upon his arrival in Germany, he was a picture of misery....
Emaciated to the bone, he was closer to death than to life, but inside him was a true fighter!
After only a few months he developed into a sheer power pack with an impressive character.
This willpower to survive inspired us to create our label with his likeness as our trademark.
Because a strong will can transform an underdog into an up-and-comer, a conqueror or a champion!
